Effective Motion Strategies

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Things to do During Downtime

Posted by chrisproulxdc@gmail.com on March 31, 2020 at 3:40 PM Comments comments (0)

During the Down Time

This unfortunate situation (to put it lightly) has forced all of us to change the way we do things, and force changes for certain things more permanently. For those of us in the human movement business, we play a crucial role in the prevention, treatment and performance aspect of mobility. Least of which, the first being prevention to linked disorders associated with lack of exercise (not just physical activity) including the immune system. We must remain as active as possible and equally important is to maintain the mobility of the communities we serve.

Hopefully there is minimal activity such as walking from here to there, but for some this may be all they are obtaining and may not even be different than what they were getting in physical activity prior to this event. Although their decline will be less steep, it is a decline nonetheless. Our patients and clients could be much more influenced by this sedentary time and we should do what we can to minimize that. The best part is, they may be influencing other people’s habits and you may actually acquire more clientele by addressing this situation.

Maintain Communication

• Mass communication is a good means of getting global messaging across your demographic

o Used for promoting general mission, eg “staying healthy is important for maintaining and strengthening immunity”

• Provide individual communication to your active clients and patients

o Specific to their condition and compliance

 

Support Home Compliance

• Create educational content

• Consider live events that cover for group exercise

• Use remote resources to evaluate and coach movement

 

Supplies

• Guide them on places to access equipment, supplements, etc

• If you carry products, assist people in their needs

o You can ship direct to people

o Increase your supply revenue

o Some distributors will ship direct to your clients/patients and allow you to maintain margin

 

Prepare

• Help both yourself and your constituents for what is to come

o Use this time to reevaluate your business

 For example, increasing volume or per participant value (overall case or per visit/session)

o Offer additional incentives such as new packages and even offerings, eg if you do not carry products

 

o Marketing/messaging considerations to counteract what some may foresee as barriers, eg less disposable income




 

 

 


Motivation: Part 3

Posted by chrisproulxdc@gmail.com on March 26, 2020 at 7:55 AM Comments comments (0)

Early on in my clinical career, I remember seeing some repeat patients. I wondered why, especially given that it was not injury related, or at least I did not consider the reoccurring conditions as injuries, but more so something that should have been managed. I know, I know, I was young and naïve. I am referring to reoccurring non specific low back pain in middle aged individuals. I asked one of our patients, “so what happened, why have you returned for the same conditioned we treated you for just less than a year ago?” He sort of just shrugged his shoulders to which I responded, “you know, we are just going to do the same things we did before and if you don’t want to come back for this again, I suggest you continue doing this when you leave.” A that moment, I developed the “once a low back pain patient, always a low back pain patient.” Meaning that, you will probably always have to do something to manage this. That concept sort of narrowed to NSLBP, or and later to really any chronic condition or unmanaged condition/injury (more on this later, see What Happens When we Ignore: Most Acute LBP will reside on its own, so why should we treat?) This was over 25 years ago, but I don’t think I lay claim to this concept but I should investigate �� This was also at a time with little (like $5.00) or no copay, low premiums (if) and reimbursement was open and essentially not contested or capped (remember those days???). A runner with bilateral knee pathology was worth about $300/visit????

I like posing this questions to future practitioners: What would happen if we eliminated all reoccurring conditions and chronic problems? Well first off, we would save global healthcare an obscene amount of money given that chronic conditions consume some of the highest % of healthcare/GDP in both developed and undeveloped countries. We would be without patients? I don’t think this would happen completely, but there might be a shift, in some of the industry in what is keeping people healthier as well as the conditions in which we treat. I was once told be a salesperson I should buy their product because its great for acute injuries or at least the acute phase……………..I said, “that is not where we struggle as practitioners or in healthcare.”